Dr. Hafiz Muhammad Ali, FRSA: Digital Marketing Strategist

Innovating at the Intersection of Digital Marketing & Entrepreneurship

Creating digital strategies for early and established startups.

I’m Dr. Hafiz, a Digital Marketing Strategist and Entrepreneur with a PhD in Management. I craft strategies that elevate brands by combining digital expertise with entrepreneurial insight and academic rigor—fellow at the RSA, recognized for advancing innovation in technology and entrepreneurship.

Shaping the Future is Better Over a Cup of Coffee. I’m in the Bay Area.

Let's meet! ☕

Expertise

Approach and Offerings

My interdisciplinary approach to digital marketing goes beyond traditional boundaries. I combine AI-powered strategies with extensive knowledge across various fields. Partnering with startups, I blend insights and technology to drive innovative and effective solutions.

Skills, Tools, and Values

My digital marketing toolkit combines knowledge from my academic journey and entrepreneurial expertise. It extends beyond algorithms and metrics to include strategic innovation, human psychology, and sustainability. These interconnected skills create a holistic marketing approach and drive results.

Main skills

● Strategy Development

● Growth Ecosystem Analysis

● ROI Optimization

● Digital Simplification

● Agile Methodologies

● Expert Communication

Values

● Purpose-Driven

● Collaboration

● Adaptive

● Transparency

● Excellence

Softwares/Tools

● SEO Tools: Ahrefs, SEMRush, Yoast

● Analytics: Google Analytics

● CRM: Salesforce, Hubspot

● Work Management: Workfront, Slack, ClickUp, Monday.com, Microsoft

● Design Tools: Canva, Miro

● CMS: WordPress, Wix

Experience

RSA

2024 Present

Fellow

Pioneering societal progress through entrepreneurship and technology to support RSA's mission of driving innovative solutions.

Entrepreneur, AllBusiness, & Influencive

2014 Present

Contributing as an Expert

Authored insightful articles on digital marketing, remote team support, marketing automation trends, customer-centric marketing, and SEO for platforms like Entrepreneur, AllBusiness, and Influencive.
Provided expert guidance on website design, business strategy, and establishing digital leadership, enriching and informing the global business community.

Contributor Profile

University of Aberdeen (UK)

2019 2024

Graduate Researcher

Spearheaded research into crowdfunding's role in bolstering the economies of developing countries.
Authored and presented a distinguished conference paper at the Institute for Small Businesses and Entrepreneurship (Nov 2019). The paper was recognized as one of the top 5% of submissions, attracting the attention of over 250 academics and governmental stakeholders.
Developed a conceptual framework, mapping entrepreneurs' financial decision-making and crowdfunding operation. Projected to benefit researchers and entrepreneurs globally and influence over 1,000 entrepreneurs in Pakistan alone, potentially increasing success rates by 20% and driving innovation globally.
Proposed strategies and policies for Pakistan's entrepreneurial ecosystem, aiming to boost economic growth by 15% (~$10 billion, 100,000 jobs) in a decade, increase startups by 25%, and improve financing access by 30%.
Chaired the Annual PGR Management Conference, leading the evaluation of 30+ Ph.D. researchers and mentoring 7 junior researchers in qualitative research methods.

Omnicore Agency

Aug 2009 Jul 2021

Founder & CEO

Founded Omnicore: Recognized healthcare digital marketing agency influencing policies in Australia and the UK with cutting-edge strategies.
SEO and Digital Growth: Elevated Domain Rating from 0 to 82 and organic traffic to 375,000/month through strategic Digital PR and content marketing.
Service Expansion and ROI: Expanded services from SEO to Paid Search, Paid Social, and Website Design, achieving 2-5x ROI, contributing significant revenue growth.
Generated over $10M in sales for affiliate Amazon sellers, expanding Omnicore's digital footprint.
Leadership: Led cross-cultural/functional teams of 15+, optimizing performance to achieve ranking improvements and enhance lead generation.
Program Management: Directed digital campaigns aligned with client goals, collaborating with over 20 partner agencies and 50+ contractors.
Lead Generation: Increase leads by 27% through rebranding and website design project management.

Founder Profile

Education

University of Aberdeen (UK)

Ph.D. In Management (Entrepreneurship) - (2024)

M.SC. Digital Marketing Leadership (Commendation) - (2018)

Stanford University

2024

Professional Program in Innovation & Entrepreneurship

CIMA UK

2022

DIPLOMA IN ISLAMIC FINANCE

ALHAMRA ART COUNCIL (PK)

2008

DIPLOMA IN FLUTE

University of Punjab (PK)

M.A. Political Science - (2007)

B.A. Journalism - (2005)

Certifications

● Entrepreneurship In Emerging Economies (Harvard University)

● Fundamentals of Entrepreneurial Finance (MIT)

● Sharpen your communication Skills (Stanford University)

● Disruptive Strategy (Harvard University)

● Mastering Business Models (Strategyzer)

● Mastering Value Propositions (Strategyzer)

Leadership

1. As an RSA Fellow, I commit to pioneering societal progress through technology and supporting RSA’s mission of driving innovative solutions across industries.

2. Accredited Chartered Marketer (MCIM): Designation by The Chartered Institute of Marketing (CIM), UK, and on track
to become a Fellow.

3. Mentor at CIM UK and AMA: Guiding first-generation students and aspiring marketers towards achieving their career goals.

4. OMCP Certified: Recognized for online marketing expertise since 2012.

5. Book Nomination: Author of “Digital Passport”: Nominated for ‘Top Digital Marketing Books of All Time’ by Book Authority (2019).

6. Industry Recognition: Featured in Business Leader Magazine, The London Economic, Business Leader, and other leading publications for digital marketing and entrepreneurship.

7. Contributor to Major Publications: Published in Entrepreneur Magazine, AllBusiness, and Influencive, reaching a combined monthly readership of 4.2 million.

8. Conference Chair at the University of Aberdeen: Facilitated the PGR department to evaluate academic performance for the annual progression of PhD researchers of the business school.